Social Media and You
Actively using social media in your job search is a great way to connect with potential employers—as long as you use it wisely! Here are a few suggestions for making sure you get the most of social media in your job search:
- Make a positive impression through your social media profile.
Think of your profile as your online résumé. Let employers see who you are and why you’d be a great fit for their company!
- Use keywords.
If you are on a site focused on professional networking, such as LinkedIn, an employer might use keywords to find potential candidates. You don’t want to miss out on being included in their search, so make sure you use the language and terminology that is appropriate for your industry of choice.
- Don’t use photos, make comments, or provide info you wouldn’t want an employer to see.
This may seem obvious, but evaluate your profile with employers in mind.
- Keep your personal and professional profiles separate.
You are trying to connect on a professional level, not make new friends, so keep your language, attitude, and image professional and appropriate to your intended audience.
- Keep your profile free from errors.
Just like on your résumé and other professional correspondence, errors on your profile and make a bad impression!
- Choose an appropriate email address and Twitter handle!
Keep it simple by using your name or a variation of your name rather than anything that could be construed as offensive or inappropriate.
Two of the most popular and commonly used social media sites for professional networking are LinkedIn and Twitter. Here is some more information on how to take advantage of these two powerful networking tools:
- LinkedIn (www.linkedin.com) is an online professional networking site used by 225,000,000+ registered members (including over 30 million students and recent college graduates) globally. It allows you to connect with other professionals who may be doing something you are interested in pursuing. You can join specialized groups, alumni groups, or other professional associations to increase your connections. You will quickly see how everyone is linked together!
- How to effectively use LinkedIn - http://help.linkedin.com/app/answers/detail/a_id/398
- LinkedIn Profile Checklist (pdf)
- Twitter (www.twitter.com) is much more than just a site to follow celebrities. The vast majority of the largest corporations in the world have Twitter accounts and consistently tweet out job openings. How to effectively use Twitter:
- Choose a professional username and create your profile
- Add your website or blog if you have one (make sure these are professional too!)
- Keep it clean and make the best of the 140 character limitations in your tweets.
- Make sure you follow relevant industry sources and stay up to date on what’s happening in your chosen field
Some career-related accounts you might want to follow:
- Social media is what YOU make of it. Use it effectively and give advice as much as you ask for it. If you rarely log on, you will rarely succeed.
- Check to see if UTA has any social media groups. Employers tend to join those groups, and you never know what leads you might find!
- Find social media groups that involve a career field of interest to you.
- Search for social media pages and other online resources of organizations that interest you. You might find job postings and salary information there!
- Ask questions! Relevant questions, such as who is hiring in a certain industry or asking what it’s like to work at a specific organization can often provide you with some really useful information!
- Keep in touch! Just because there isn’t a job opening with a certain company right now doesn’t mean there won’t be one later. Always keep the door open for future opportunities!
- Use your social media presence to reach out and make connections. Don’t wait for people to come to you!