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ESPN co-founder Rasmussen shares his secrets Oct. 24 through Maverick Speakers Series

Friday, October 11, 2013

Media Contact: Herb Booth, Office: 817-272-7075, Cell: 214-546-1082,

News Topics: Maverick Speakers Series, sports

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From the time ESPN debuted in the late 1970s, sports junkies around the world were destined to get fewer hours of sleep a night as they flocked to the 24-7 network.

Bill Rasmussen, co-founder of the business that bills itself as “The Worldwide Leader in Sports,” shares the secrets of creating a sports network from scratch at 7:30 p.m. Thursday, Oct. 24, at Texas Hall as part of the UT Arlington Maverick Speakers Series.

Bill Rasmussen

Bill Rasmussen

General admission tickets are free and available at Preferred seating tickets are $25 and include preferred parking and front-of-the-line access for a book-signing event following the lecture.

With his son, Rasmussen pioneered formats for “Sports Center” and full coverage of the NCAA basketball regular season, March Madness and the College World Series. The paperback version of his well-regarded book, “Sports Junkies Rejoice: The Birth of ESPN,” was released in 2010.

ESPN debuted with about 80 employees and has more than 6,000 employees today. The network launched with about 1.3 million subscribers and compared with more than 100 million in the United States alone. The network is available on all seven continents.

Rasmussen’s entrepreneurial and business innovations in advertising, sports and broadcast are numerous.

He holds a degree in economics from DePauw University and served in the Air Force before beginning his professional career working for Westinghouse in sales and marketing. Rasmussen later earned his master’s degree in business administration from Rutgers University.

In its sixth year, the Maverick Speakers Series provides a forum for today’s brightest minds to examine the people, ideas, actions, and solutions that impact the world around us. Tickets are now available for the Nov. 11 event at College Park Center with Anderson Cooper, of “Anderson Cooper 360°.”

The 2013-14 Maverick Speakers Series closes with:

  • Sanjay Gupta, a practicing neurosurgeon, assistant professor of neurosurgery at Emory University School of Medicine and chief medical correspondent for CNN, who speaks March 18, 2014, at College Park Center.
  • Nina Totenberg, an award-winning legal affairs correspondent for National Public Radio whose reports are heard on All Things Considered and Morning Edition, who speaks April 8, 2014, at Texas Hall.

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