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Office of Information Technology (OIT)

UT Arlington
OIT: Office of Information Technology

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Web Publishing Tips

Here are some basic tips and recommendations for creating web pages.

Available To:

  • Departments and Offices at UT Arlington
  • Students Admitted to UT Arlington
  • Faculty (currently appointed) and Staff

How to Use:

Web publishers at UT Arlington are responsible for the content of the pages they publish and are expected to abide by the highest standards of quality and responsibility. Additionally, all publishers should comply with established publishing policies. Help Desk does not directly assist students and faculty/staff members in making their pages. FAQ documents were created under each section (student and official) so users could help themselves.

  • Concentrate on original work
    Readers are looking for information on your college, department, or organization. The most valuable contribution you can make to your readers is to publish original work. Collections of pointers to the work of others, while a service that can be valuable, is not a substitute for publishing your own documents and materials.
  • Review your pages
    Publishing in the Web is just that - publishing. And just like paper publishing, your Web pages should follow the normal procedures of proper review and approval before you publish them.
  • Preview your pages
    Before you put your pages up for the world to see, take a look at them locally with at least two different browsers. This way you can make sure your pages look as you expect them to independent of the browser used to view them.
  • Design pages for ADA Compliance
    Pages must be usable by those using screen readers. Therefore, do not create pages with graphic-only content or graphic-only navigation. All graphics must have alt tags. All graphic navigation bars and buttons must have text alternatives on the page. Avoid creating a second set of text-based pages. Instead, integrate graphics and text on the same page.
  • Make the best use of your home page
    Your home page is the most valuable portion of your Web collection. Do not waste home page space on introductory paragraphs of information that users will read only one time and subsequently ignore. History and introductory text are important and should be a part of every home page, but shrink it to a link labeled "Introduction" or "About."
  • Follow a simple and consistent design
    Complex designs can confuse users, so keep it simple. Also, a consistent design will let your readers concentrate on content, without having to waste time figuring out how to maneuver your layout.
  • Make hot text meaningful
    A page of click here links do not help readers easily locate the information they want. See examples of alternatives below.
    • Bad: "To learn to publish, click here."
    • Good: "To learn to publish, see Learning to Publish." (avoid this redundancy)
    • Better: "To publish in Web Central, see Learning to Publish."

Related Information: If you need more information about building a website, there are a number of online resources available: