Dr. John Milton Adams, PhD
Adjunct Professor of Instruction
Phone: (817) 272-2281
Address: Life Science LS 404
Description of Research:
Dr. Adams is interested in identifying psychological shortcuts that influence people's daily judgment and decision-making because understanding these shortcuts is essential to optimizing health, productivity, and happiness. For example, Dr. Adams has addressed questions such as, "Do most people really understand the concept of '39g of sugar'? (No)... If not, is standard nutrition information essentially meaningless? (Yes)... Is there an alternative method of communicating sugar-quantity information that would be more meaningful and thus more influential toward consumer decision-making? (Yes: visual imagery of sugar cubes)." His research has also explored basic biases in human cognition, such as selective-exposure bias (a type of confirmation bias), with a focus on situational factors that might reduce bias.
Adams, J. M., Hart, W., Gilmer, L., Lloyd-Richardson, E. E., & Burton, K. A. (2014). Concrete images of the sugar content in sugar-sweetened beverages reduce the attraction to and selection of these beverages. Appetite, 83, 10-18.
Adams, J. M., Hart, W., Richardson, K., Tortoriello, G. K., & Rentschler, A. (2018). Monkey see, monkey do: the effect of social influence on the selective‐exposure bias. European Journal of Social Psychology, 48, 850-865