UTA>ucomm>identity>Institutional logo

THE IDENTITY SYSTEM

Institutional logo

The heart of UTA’s identity system is the University’s logomark. It is made up of an “A” integrated with a beveled star. The logomark is a component of the UTA signature, but in certain circumstances it may be used alone. If used as a free-standing element, the words “The University of Texas at Arlington” must appear elsewhere on the page.

The UTA logomark and wordmark are the only symbols generally used to represent the University, and must appear prominently in all UTA visual communications (print, online, and multimedia). Using multiple logos can result in visual confusion and can dilute the UTA brand. As a general rule, UTA schools, colleges, academic units, and departments are NOT permitted to have their own distinctive logos separate and apart from the UTA logo. Individual logos at this level reduce the impact and effectiveness of the University’s brand identity.

The logomark exists in two versions—large (display) and small.

The large (display) version is used when the logomark is used at a height of approximately 400 pixels or more online, or 1 inch (6 picas) or more for print. The small version is used when the logomark is used at a height of 140 pixels or less online, or 1 inch (6 picas) or less for print. The two versions exist for optimal reproduction and visual appearance at various sizes. The difference between the two is that the small version has extra white space surrounding the star.

The logomark may not be attached to any other typographic or graphic element other than in the manner shown in the signature. It may only be reproduced from authorized electronic files.

UTA logo large

Logomark – Large (Display)

UTA logo small

Logomark – Small

UTA Small logo maxmum height



Download files for online and small print usage (instructions):
2-color (spot eps, cmyk eps, jpg, png)
1-color, blue (spot eps, cmyk eps, jpg, png)
1-color, black (eps, jpg, png)
Reversed (eps, png)
All versions

Download files for large-display version (instructions):
2-color (spot eps, cmyk eps, jpg, png)
1-color, blue (spot eps, cmyk eps, jpg, png)
1-color, black (eps, jpg, png)
Reversed (eps, png)
All versions