The heart of UT Arlington’s identity system is the University’s logomark. It is made up of an “A” integrated with a beveled star. The logomark is a component of the UT Arlington signature, but in certain circumstances it may be used alone. If used as a free-standing element, the words “The University of Texas at Arlington” must appear elsewhere on the page.
The UT Arlington logomark and wordmark are the only symbols generally used to represent the University, and must appear prominently in all UT Arlington visual communications (print, online, and multimedia). Using multiple logos can result in visual confusion and can dilute the UTA brand. As a general rule, UT Arlington schools, colleges, academic units, and departments are NOT permitted to have their own distinctive logos separate and apart from the UTA logo. Individual logos at this level reduce the impact and effectiveness of the University’s brand identity.
The logomark exists in two versions — large (display) and small.
The large (display) version is used when the logomark is used at a height of approximately 400 pixels or more online, or 1 inch (6 picas) or more for print. The small version is used when the logomark is used at a height of 140 pixels or less online, or 1 inch (6 picas) or less for print. The two versions exist for optimal reproduction and visual appearance at various sizes. The difference between the two is that the small version has extra white space surrounding the star.
The logomark may not be attached to any other typographic or graphic element other than in the manner shown in the signature. It may only be reproduced from authorized electronic files.
Logomark – Large (Display)
Logomark – Small
Download files for online and small print usage (instructions):
2-color (spot eps, cmyk eps, jpg, png)
1-color, blue (spot eps, cmyk eps, jpg, png)
1-color, black (eps, jpg, png)
Reversed (eps, png)