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THE IDENTITY SYSTEM

Institutional Signatures

The Primary Signature

The primary UTA signature is the most basic and commonly used element of the UTA visual identity. The signature is made up of two components: The University of Texas at Arlington nameplate in a specific configuration and the UTA logomark.

The signature exists in several configurations to allow for flexibility in its use. The main two configurations are the primary vertical and primary horizontal versions. It may only be reproduced from the authorized electronic files and may not be altered in any way. Questions regarding proper use of the signatures should be directed to University Communications.

For greater legibility online and in smaller size print or other applications where thinner letter forms may present reproduction issues, thicker stroked versions of the signature are also available.

Primary vertical signature

UTA 1V

Download files for standard applications (instructions):
3-color (spot eps, cmyk eps, jpg, png)
2-color (spot eps, png)
1-color, blue (spot eps, png)
1-color, black (eps, png)
Reversed (eps, png)
All versions

Primary horizontal signature

UTA 1H

Download files for standard applications (instructions):
3-color (spot eps, cmyk eps, jpg, png)
2-color (spot eps, png)
1-color, blue (spot eps, png)
1-color, black (eps, png)
Reversed (eps, png)
All versions

The Secondary Signature

The secondary signature is reserved for web applications or where the available space is extremely horizontal.

UTA 2H

Download files for standard applications (instructions):
3-color (spot eps, cmyk eps, jpg, png)
2-color (spot eps, cmyk eps, jpg, png)
1-color, blue (spot eps, png)
1-color, black (eps, png)
Reversed (eps, png)
All versions

Stroked Signatures

Use stroked signatures for greater legibility online and smaller text applications such as lapel pins. In the stroked versions, “University of” and “Arlington” have been thickened.

Vertical stroked signature

1v

Download files for smaller text and Web applications (instructions):
3-color (spot eps, cmyk eps, jpg, png)
2-color (spot eps, png)
1-color, blue (spot eps, png)
1-color, black (eps, png)
Reversed (eps, png)
All versions

Horizontal stroked signature

1h

Download files for smaller text and Web applications (instructions):
3-color (spot eps, cmyk eps, jpg, png)
2-color (spot epspng)
1-color, blue (spot eps, png)
1-color, black (eps, png)
Reversed (eps, png)
All versions

Secondary stroked signature

2h

Download files for smaller text and Web applications (instructions):
3-color (spot eps, cmyk eps, jpg, png)
2-color (spot eps, cmyk eps, jpg, png)
1-color, blue (spot eps, png)
1-color, black (eps, png)
Reversed (eps, png)
All versions

Related Links:
Acceptable Colors
Minimum Sizes
Clear Space
Using the Signature in an Address Block
Address Block Placement