UT Arlington>ucomm>identity>Typography

THE IDENTITY SYSTEM

Typography

Use the following font guidelines for all print and web-based communications. Always purchase “open type” versions of these fonts that are usable both on PC and Mac platforms. Note that several font substitutions are provided to be used as needed when these primary fonts are not available.

With any font, italic versions of the typeface should be used sparingly — only for emphasis of a word or phrase.

Typography, Primary — preferred fonts

Primary Sans Serif Typeface

frutiger

Condensed versions of Frutiger may also be used when appropriate.

Primary Serif Typeface

minion

Decorative Typeface

You may choose a supplemental decorative typeface to brand a specific campaign. The supplemental typeface should only be used for headlines and graphic details — never as body text. Please contact University Communications to discuss font compatibility choices when creating a custom look.

Secondary Sans Serif Typeface

The following typefaces may be used when the primary sans serif typefaces are not available — for word processing, PowerPoint presentations and Web applications.

Secondary Sans Serif Typefaces

Secondary Serif Typeface

The following typefaces may be used when the primary serif typefaces are not available — for word processing, PowerPoint presentations and Web applications.

Secondary Serif Typefaces