Strategic planning is a crucial process that sets the foundation for achieving long-term goals and objectives. It involves a systematic and comprehensive approach to defining a University’s direction, making informed decisions on allocating its resources, and aligning its internal capabilities with external opportunities. The strategic planning process serves as a roadmap, guiding leaders in anticipating and adapting to changes in the landscape, fostering innovation, and ensuring sustained success. This dynamic and forward-thinking process requires careful analysis, collaboration, and a commitment to adaptability, positioning universities to navigate the complexities of today's ever-evolving landscape.
Step 1: Assess higher education trends
- Conduct an Environmental Scan
Step 2: Analyze Strengths, Weaknesses, Opportunities, and Threats (SWOT)
- Meet with leadership and stakeholders (one on one, focus groups, surveys)
- Analyze internal data to get an idea of points of strengths and weaknesses
Step 3: Define our Mission, Vision, and Values
- Gather input from leadership and stakeholders
- Gather feedback via focus groups/ interviews/ surveys
Step 4: Define long–term goals
- Conduct a retreat to get input from stakeholders
- Identify metrics/KPIs to measure our success
Step 5: Develop tactical/ operational plans to support long-term goals
- Develop workgroups for each theme to drive tactical/ operational plans