The Future Of Business Is
Data Intensive

August 2014
While data mining has been around for a while, the amount of data that firms are faced with is growing exponentially. No longer reliant on focus groups or customer surveys (although those tools are still useful), firms can now analyze large datasets of their customers’ previous purchases, “clicks” through a site, and responses to customized advertisements. Amazon has used this kind of information to build effective recommendation systems, while others have mined Twitter data, or used distributed information from cell phones to predict traffic slowdowns.

News & Events

Alumna Jacqualyn A. Fouse, Ph.D., to Keynote 2015 Executive Dinner March 26

Feb. 27, 2015
The president of Global Hematology and Oncology at Celgene, a global biopharmaceutical company, will speak at the annual College of Business Executive Dinner. Table sponsorships and tickets are now available for the March 26 event. Register online...

Business Week 2015 welcomes 30 area executives

Feb. 17, 2015
Visiting business leaders from a variety of industries will connect with students and share experiences and insight regarding the topic of globalization during the week-long event, March 16-20. Learn more and see photos of the events...