The Future Of Business Is
Data Intensive

August 2014
While data mining has been around for a while, the amount of data that firms are faced with is growing exponentially. No longer reliant on focus groups or customer surveys (although those tools are still useful), firms can now analyze large datasets of their customers’ previous purchases, “clicks” through a site, and responses to customized advertisements. Amazon has used this kind of information to build effective recommendation systems, while others have mined Twitter data, or used distributed information from cell phones to predict traffic slowdowns.

News & Events

BNSF Executive Chairman Matt Rose to Speak at Spring 2015 Commencement

April 10, 2015
College of Business Spring Commencement ceremonies will take place at 11 a.m. Saturday, May 16 at College Park Center. Matt Rose, executive chairman of BNSF Railway Company, will address the graduates. More...

Management Associate Professor Liliana Perez-Nordtvedt Named a Ford 2015 Mujer Legendaria

March 23, 2015
Ford Motor Company recognizes the achievements of 20 legendary Latina women who are making a difference in the workplace, their homes, the environment, and the community. Dr. Perez-Nordtvedt was selected to receive the honor in the Leadership category, among outstanding women entrepreneurs, CEOs, small business owners, or directors of non-profit organizations. Click to see the photostream.