The Future Of Business Is
Data Intensive

August 2014
While data mining has been around for a while, the amount of data that firms are faced with is growing exponentially. No longer reliant on focus groups or customer surveys (although those tools are still useful), firms can now analyze large datasets of their customers’ previous purchases, “clicks” through a site, and responses to customized advertisements. Amazon has used this kind of information to build effective recommendation systems, while others have mined Twitter data, or used distributed information from cell phones to predict traffic slowdowns.
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News & Events

Management Associate Professor Liliana Perez-Nordtvedt Named a Ford 2015 Mujer Legendaria

March 23, 2015
Ford Motor Company recognizes the achievements of 20 legendary Latina women who are making a difference in the workplace, their homes, the environment, and the community. Dr. Perez-Nordtvedt was selected to receive the honor in the Leadership category, among outstanding women entrepreneurs, CEOs, small business owners, or directors of non-profit organizations. Click to see the photostream.

Alumna Jacqualyn A. Fouse, Ph.D., to Keynote 2015 Executive Dinner March 26

Feb. 27, 2015
The president of Global Hematology and Oncology at Celgene, a global biopharmaceutical company, will speak at the annual College of Business Executive Dinner. Table sponsorships and tickets are now available for the March 26 event. Register online...