The Future Of Business Is
While data mining has been around for a while, the amount of data that firms are faced with is growing exponentially. No longer reliant on focus groups or customer surveys (although those tools are still useful), firms can now analyze large datasets of their customers’ previous purchases, “clicks” through a site, and responses to customized advertisements. Amazon has used this kind of information to build effective recommendation systems, while others have mined Twitter data, or used distributed information from cell phones to predict traffic slowdowns.
College celebrates Financial Literacy Month with Money Smart Week workshops, credit counseling
BNSF Executive Chairman Matt Rose to Speak at Spring 2015 Commencement
April 10, 2015
College of Business Spring Commencement ceremonies will take place at 11 a.m. Saturday, May 16 at College Park Center. Matt Rose, executive chairman of BNSF Railway Company, will address the graduates. More...