The Future Of Business Is
Data Intensive

August 2014
While data mining has been around for a while, the amount of data that firms are faced with is growing exponentially. No longer reliant on focus groups or customer surveys (although those tools are still useful), firms can now analyze large datasets of their customers’ previous purchases, “clicks” through a site, and responses to customized advertisements. Amazon has used this kind of information to build effective recommendation systems, while others have mined Twitter data, or used distributed information from cell phones to predict traffic slowdowns.

News & Events

Business Students End Semester with Awards, Acceptances for Summer Programs

May 12, 2015
Business undergraduate student William Reimann places first in CapSim Challenge competition; Estefania Torres and Ryan Boutwell accepted to selective summer programs at UT Austin and The University of Chicago… More…

BNSF Executive Chairman Matt Rose to Speak at Spring 2015 Commencement

April 10, 2015
College of Business Spring Commencement ceremonies will take place at 11 a.m. Saturday, May 16 at College Park Center. Matt Rose, executive chairman of BNSF Railway Company, will address the graduates. More...