The Future Of Business Is
Data Intensive

August 2014
While data mining has been around for a while, the amount of data that firms are faced with is growing exponentially. No longer reliant on focus groups or customer surveys (although those tools are still useful), firms can now analyze large datasets of their customers’ previous purchases, “clicks” through a site, and responses to customized advertisements. Amazon has used this kind of information to build effective recommendation systems, while others have mined Twitter data, or used distributed information from cell phones to predict traffic slowdowns.
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News & Events

Khavul, Mentesana Honored as Great Women of Texas

Nov. 20, 2014
The Fort Worth Business Press recognized 26 influential women in the Dallas-Fort Worth metroplex at its annual Great Women of Texas Awards Nov. 19. Among the honorees are Dr. Susanna Khavul, assistant professor of management, and College of Business alumna Carolyn Mentesana ('84 B.B.A.), executive director of the Arlington Tomorrow Foundation. Read more...

Entrepreneur Society Hosts College’s First Business Plan Pitch Competition

Nov. 17, 2014
On Nov. 19, students will have 12 minutes to pitch an idea to a panel of expert judges for a chance to win $1,000 and free professional advice for launching their venture. More info…