Roby B. McEuen, Department of Communication Graphic Specialist, judged the American Advertising Federation 10th District Small Advertising Club ADDY competition on Jan. 22.
The ADDYs are a three-tiered advertising competition that starts at the local level. Gold and sliver ADDY winners are then forwarded on to their district ADDY competition. District winners advance on to the national AAF ADDY competition and compete against other district winners from across the United State.
McEuen has served as a judge for the ADDY awards since 2001. "There are a number of reasons I like judging. It is a fun and easy way to keep up with what is happening in the advertising industry. Judging allows me to see work being created in different parts of the state of Texas and around the country," McEuen said. "This gives me a broader perspective on advertising in general. I get to meet and visit with other professionals in other markets and talk about industry trends, concerns and opportunities. Finally, it is just a lot of fun!"