These fonts have been selected to more closely align with UTA’s brand and also address the uppercase I accessibility issue. Click the buttons to check out the color combinations.

Link tag for these fonts on Adobe: <link rel="stylesheet" href="https://use.typekit.net/oox8pkj.css">

Noto Sans is to be used for the majority of the UTA website (headlines, body copy, buttons). This is a decent substitute for Frutiger, UTA’s primary brand font, but does not have the uppercase I ligature accessibility issue.
font-family: noto-sans, Verdana, sans-serif;

<h1> font-weight 800

<h2> font-weight 800

<h3> font-weight 700

<h4> font-weight 700

<h5> font-weight 600

<h6> font-weight 600

<p> font-weight 400

Example: UTA West

Example: Our Bright Future

Example: Advantageously positioned at the intersection of I-30 and I-20 at the western gateway of Fort Worth in Parker County, the UTA West campus is designed to reflect its ranchland setting. Located mere minutes from downtown Fort Worth, the site features more than 50 acres of rolling hills dotted with wildflowers and live oaks, along with a small lake that inspired us to plan a waterfront park. If you’re lucky and visit at the right time, you might even spot a sea of bluebonnets at our idyllic campus.

To offer some variation, an alternate sans font can be Noto Sans ExtraCondensed. It can be an option for CTAs, “marketing” headlines, and the like. To be used sparingly for emphasis.
font-family: noto-sans-extracondensed, Verdana, sans-serif;

Example: Ready, Set, Register!

Example: Celebrating 130 years of excellence and counting

For any serif applications, use Minion Pro. This is a current UTA brand font. It probably wouldn’t be used much, but it would be nice to have it available.
font-family: minion-pro, Georgia, serif;

Example: National Medal of Honor Museum opens

Example: UTA has two alumni Medal of Honor recipients

Example: The National Medal of Honor Museum opened its doors to the public on Tuesday, March 25, coinciding with National Medal of Honor Day. The museum serves as a national landmark and provides an unrivaled and interactive visitor experience that commemorates the historical thread of sacrifice, patriotism and courage that connects past and present members of the U.S. military.

Updated Sept. 22, 2025