UTA Athletics, Afallon Announce Historic Partnership
University of Texas at Arlington Athletics and Afallon Productions announced a historic partnership Wednesday, bringing together two Arlington-based organizations while expanding the visibility and impact of both brands throughout the Dallas-Fort Worth area.
As part of the agreement, Afallon Productions will become the first-ever court logo sponsor of UTA Athletics at College Park Center. The company's logo will be featured on the court during all UTA Athletics events throughout the 2026-27 season. Read more about Afallon Productions here.
"This is a historic moment for UTA Athletics," Director of Athletics Jon Fagg said. "This partnership represents much more than a logo on the court. It's about building meaningful relationships with Afallon Productions and local businesses, and creating lasting value for our department, our student-athletes, and the Arlington community."
The court sponsorship marks another milestone in UTA Athletics' growing corporate partnership portfolio. Earlier this year, the Mavericks announced the department's first-ever jersey patch sponsorship, continuing to establish new opportunities for corporate partners to connect with UTA Athletics and its fans.
Afallon Productions is proud to enter into this transformative partnership with UT Arlington Athletics, said Brooks Kendall, president of Afallon Productions. For the past 12 years, we've been passionate supporters of UTA Athletics, making this partnership a natural fit. Having our brand represented on the court at College Park Center is a significant milestone for our company, and we're excited to deepen our connection with the Mavericks and the Arlington community.
This partnership also creates an incredible opportunity to elevate the Afallon Productions brand and connect with businesses throughout the Arlington area. We look forward to building new relationships, expanding our reach, and growing alongside UTA Athletics.
Headquartered in downtown Arlington, Afallon Productions is a boutique live entertainment production, talent support, and venue operations agency. Since its founding in 2014, the company has served the Dallas-Fort Worth area by connecting venues, corporations, and festivals with live musical talent and comprehensive event production services.
"We're excited about this partnership; it's been awesome working with Afallon Productions to establish our first-ever court logo sponsorship," said Ira Childress, Deputy Athletic Director for Development and General Manager of Athletics. "This collaboration will have a lasting impact and contribute to the continued growth of Maverick Athletics."
Written by Jeff Bowe, UTA Athletics
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About The University of Texas at Arlington (UTA)
The University of Texas at Arlington is a growing public research university in the heart of Dallas-Fort Worth. With a student body of over 42,700, UTA is the second-largest institution in the University of Texas System, offering more than 190 undergraduate and graduate degree programs. Recognized as a Carnegie R-1 university, UTA stands among the nation’s top 5% of institutions for research activity. UTA and its 300,000 alumni generate an annual economic impact of $28.8 billion for the state. The University has received the Innovation and Economic Prosperity designation from the Association of Public and Land Grant Universities and has earned recognition for its focus on student access and success, considered key drivers to economic growth and social progress for North Texas and beyond.