Web Colors
Primary Web Colors
This color chart is for online use only. Please note that the orange should never be used for web text, only for color blocks.
UTA Blue
HEX: #0064B1
RGB: 0, 100, 177
OKLCB: 0.498 0.1447 250.98
UTA Orange
HEX: #F58025
RGB: 249, 128, 37
OKLCH: 0.7193 0.1712 52.3
(Not an accessible color for text on the web)
Black
HEX: #000000
RGB: 0, 0, 0
OKLCH: 0 0 0
Although UTA Orange is not accessible when used as text or when white text is placed on it, it can be used as a decorative element.
Secondary Web Colors
Secondary colors are meant as accents or mood setters, not to replace the main blue and orange. The primary colors should remain dominant in UTA designs. Please note that the orange should never be used for color blocks, only for web text.
UTA Web Blue
HEX: #003865
RGB: 0, 56, 101
OKLCB: 0.3354 0.095 249.93
UTA Web Orange
HEX: #c45517
RGB:245, 128, 37
OKLCH: 0.5833 0.158 44.54
Color Use Rules
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Icon Dos and Don'ts
No orange on blue or blue on orange.
Web Colors
Colors are essential for maintaining brand consistency and providing sufficient contrast to ensure accessibility for all users.