Alumni Spotlight: Albert Bradley (B.A. '17)
Albert Bradley is helping shape the sound and strategy of today’s music industry. A 2017 UTA Marketing graduate, he now serves as Founder/Artist Manager at Type A Management, and the Director of Commerce Strategy & Artist Relations at Colture, where he works closely with rising talent to bring their creative visions to life. Recently named to the Recording Academy’s 2025 New Member Class, Albert now holds a voice in the GRAMMY Awards process and is helping shape the future of music on a global stage. In this alumni Q&A, hear from Albert on how his Maverick experience helped set the stage.

Albert Bradley. Photo by Mark Peaced.
Tell me about yourself! Where are you from, hobbies, passions, family, etc.
I’m from Arlington, Texas. I love going to concerts, discovering new music, trying different foods, and traveling whenever I can. I’m also big on reading and always curious to learn something new. More than anything, I’m passionate about creating space for artists to thrive and helping them share their stories in meaningful ways.
Why did you choose to attend UTA? Why did you choose to study marketing?
I chose UTA because it was close to home and I’d heard great things about the business program. I remember touring the campus with my supervisor at the time, Alexis, and we both made our decisions that same day. The campus was impressive then, and I’ve heard it’s only gotten better since. I need to plan a visit soon.
I decided to study marketing because I was drawn to the way it shapes brands and drives action. Whether it’s inspiring someone to stream a song, attend a show, or connect with a message, marketing is at the heart of how stories are shared and value is communicated.
Tell me about your experience at UTA; how did UTA help you prepare for your career? Were there any professors, courses, or experiences that had a lasting impact on your professional journey?
My experience at UTA taught me the importance of prioritization and the power of LinkedIn. Professors Wallman and Buckman were incredibly impactful. I learned so much from both of them, not only about marketing but about navigating the professional world with intentionality.
Describe your path to working in the music industry. What advice would you give current UTA students hoping to break into the music industry?
My path into music was definitely unconventional. I followed everything that brought me closer to it. I helped my friend Ashlen with her live shows, and that eventually led us both into artist management. At the time, I was still working in the government.
As things started to take off, I began traveling to L.A. more often. In November 2020, during the height of the pandemic, despite all the warnings (even from the movers). I made the leap and moved to Los Angeles. I left my government job shortly after and started working in music full time. I haven’t looked back since.
For students looking to break into the music industry, attend as many panels and webinars as you can. Network especially with your peers. Stay curious and open. There are amazing companies and organizations like the Music Forward Foundation, Grammy U, ROSTR (shares a lot of music business info and internship opportunities), and most importantly use LinkedIn!

Albert Bradley poses with others during an Apple Music 10th Anniversary event.
What does being selected as part of the Recording Academy’s 2025 New Member Class mean to you personally and professionally?
Personally and professionally, it’s a huge milestone. I’m honored to be a part of the Recording Academy’s 2025 New Member Class. As a member, I now have a voice in the GRAMMY Awards process and have the opportunity to advocate for our industry and help push the culture forward. It also gives me the opportunity to connect with fellow members, continue learning.
Can you share any defining moments in your career that inspired you to continue your work?
Working with Chappell Roan on five singles before she signed to a major label and now seeing her win Best New Artist at the GRAMMYs was incredibly rewarding. Her label and the entire SOTA team put in so much work. Witnessing that journey firsthand reinforced a "don’t give up" mentality.
Another milestone was being part of Brent Faiyaz’s WASTELAND, which debuted at #2 in the country in 2022. It was a major moment for independent music and is a reminder that you don’t need to follow a traditional path to make a real impact.
Most recently being featured in Billboards 2024 Indie issue, partnering with Netflix on for Nascents album “DON’T GROW UP TOO SOON” release event was a huge defining moment along with partnering with Amazon Music for Joe Kay’s debut EP “If Not Now, then When?” release followed by working with Apple Music for their 10 year anniversary event and the launch of their new creative hub for artists studio in Culver City.

Albert Bradley at an Amazon Music event.
What's one lesson you learned at UTA that has stayed with you still today?
Professor Wallman’s daily priority method stuck with me: If something can be done tomorrow, it’s not a priority today.
What message do you have for the next generation of UTA graduates?
Continue to keep the willingness to learn at every stage of your career.
Anything else you would like to share?
I’d love to share a few artists you should check out if you haven’t already, including some I currently work with or admire:
AMIRKUJO (an upcoming artist from Texas that you’ll hear more about soon), Loudy Luna (you may be familiar with her production on Future & Lil Uzi’s Billboard charting record “Sleeping On The Floor,” she has music coming next year), Nascent (If you’ve heard Sza’s first Billboard Top 10 hit and quintuple platinum record “Good Days,” you’re familiar with his production), N3WYRKLA (her debut album is coming soon), Joe Kay (founder of Soulection), Karri, Mk.gee, Alex Banin, Geese, Kokoroko, Paris Texas, Saya Gray, Dua Saleh, Destin Conrad, Kwn, Odeal, Chezile, Jean Dawson, Cruza, Inner Wave, DERBY, MexikoDro, Rusowsky, Nami, 646yf4t*, Kenji, greek, and Haich Ber Na.
There’s so much exciting talent out there right now, and these artists are all pushing boundaries in their own ways.
MAV UP!