About Kelly Heatly: Kelly Heatly is a Consumer Insights Consultant specializing in qualitative research. Her company, Root Research and Insights, is a boutique research consultancy providing marketing research and brand strategy to agency partners and client-side corporations across a wide range of industries. Her services include research design, moderating, analysis, and reporting, working with clients in an immersive and collaborative style of partnership. With more than 25 years of marketing research experience, Kelly’s qualitative research experience spans new product development, user experience, concept testing, brand communications, brand positioning, website usability, and customer satisfaction. She specializes in group and individual depth moderating across multiple methodologies: video online, asynchronous online, and onsite. Her experience encompasses consumer, patient, B2B and HCP studies for a wide variety of industries including healthcare, pharmaceutical, health insurance, CPG, retail, restaurant, travel/leisure, apparel, automotive, mobile technology, financial, and homebuilding. Kelly’s pleasant and easygoing moderating style effectively draws out even the quietest or most difficult respondents, making “sensitive” topics comfortable to discuss. Her versatile communication allows her to easily relate to respondents representing many different consumer types across all generations and lifestyles including GenZ, Medicare patients, health care professionals, business owners, and C-suite professionals. Her creative approach to eliciting respondents’ reactions, ideas, and problem-solving approaches generates rich insights into the thoughts, attitudes, and behaviors of the target audience. In addition to moderating, Kelly designs studies, analyzes results, and synthesizes findings into strategically focused reports and presentations. Her action-ready style of reporting has been praised by clients for being insightful, thorough, user-friendly, and visually appealing, including the use of infographics, photographs, and video clips. Kelly earned a BS in Marketing from Louisiana State University and an MS in Marketing Research from The University of Texas at Arlington, where she currently serves as an Advisory Board member. Kelly completed moderator training from RIVA Training Institute in 2006. She is Past President of the Qualitative Research Consultants Association (QRCA), serving four years on the Board of Directors. She has written articles for Quirk’s Marketing Research Review, GreenBook, and VIEWS Magazine, and presented at many research industry events. Outside of work, Kelly is busy being a “baseball” mom and running marathons.