Marketing - BACHELOR'S (BBA)

DEGREE OVERVIEW

Marketing is a very broad field of study that examines conception, pricing, promotion, and distribution of ideas, goods, and services. Increasing worldwide competition, expanding global markets, and accelerating technological advancements provide business challenges and demand organizations place greater emphasis on effective marketing as a means of achieving their goals.

ABOUT THE PROGRAM

The AACSB-accredited 120-credit-hour degree program includes 18 hours of marketing courses built around the core business curriculum. Marketing undergraduate courses include:

• Professional Selling
• Integrated Marketing Communication/Advertising
• Consumer Behavior
• Social Media and Digital Marketing
• Retail Marketing
• Marketing Research
• Product and Brand Strategy
• International and Multicultural Marketing

LEARN MORE

• Admissions Requirements 
• Degree curriculum
• Degree information in the University Catalog
• Tuition Estimator
• Program accreditation

CAREER OPPORTUNITIES

Some of the typical career paths are:

• Account Representative/Professional Salesperson
• Brand Manager
• Customer Service Manager
• Fundraiser/Development Officer
• Import/Export Manager
• Insurance Agent
• Market Research Analyst
• Retail Manager/Sales Manager/District Sales Manager

DEGREE OPTIONS

BBA - Bachelor of Business Administration in Marketing

This option allows for the inclusion of one of the business certificates available, or even a double major with another business area of study. Blending the BBA in Marketing with the BBA in management or including the Professional Sales Certificate can be attractive in the marketplace.

Download degree plan - Marketing - BBA

WHY CHOOSE US?

• UTA College of Business is in the top 100 nationally and top 50 public “Best Undergraduate Business Schools” by Poets & Quants (2021)
• Named #No. 23 as a Top Value Undergraduate Business School by Poets & Quants (2021)
• Marketing internship for business course credit
• Facilitated admissions and Fast Track business options for master’s degrees in a variety of business programs, including the MS in marketing research
• Opportunity to participate in the College of Business Goolsby Leadership Academy
• In addition to a traditional daytime schedule, the degree can be completed with evening classes

GET STARTED

Take the next step toward investing in yourself by learning more about our Marketing - Bachelor's (BBA) program.

• Request Undergraduate Business Information