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Marketing

Overview

Marketing examines the conception, pricing, promotion, and distribution of ideas, goods and services. Programs in marketing and marketing research center primarily on the customer and processes aimed at creating, delivering, and communicating value.

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Degrees

  • Marketing - BBA
  • Marketing Research - MS
  • Marketing (Business Administration) - PhD

What Will I Learn?

  • Customer centric view of the market
  • Long-term customer satisfaction
  • Development of mutually beneficial relationships

Example Courses

  • Effective Business Communication
  • Principles of Marketing
  • Buyer Behavior
  • Social Media Marketing
  • Mobile Marketing
  • International Marketing
  • Product and Brand Strategy

All Major Courses

Career Opportunities

  • Marketing researcher
  • Advertiser
  • Purchaser
  • Distribution manager
  • Product developer
  • Product manager 

OUR UNDERGRADUATES EARN ON AVERAGE*

$42,000

1st Year

$58,000

5th Year

$72,000

10th Year

OUR GRADUATES EARN ON AVERAGE*

$57,000

1st Year

$84,000

5th Year

$105,000

10th Year

* Texas median earnings, according to SeekUT (2019)

Download Degree Plans For The Current Catalog Year (2021-2022)

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