Marketing

Overview

Marketing examines the conception, pricing, promotion, and distribution of ideas, goods and services. Programs in marketing and marketing research center primarily on the customer and processes aimed at creating, delivering, and communicating value.

View in catalog

 

Degrees

  • Marketing - BBA
  • Marketing Research - MS
  • Marketing (Business Administration) - PhD

 

What Will I Learn?

  • Customer centric view of the market
  • Long-term customer satisfaction
  • Development of mutually beneficial relationships

 

Example Courses

  • Effective Business Communication
  • Principles of Marketing
  • Buyer Behavior
  • Social Media Marketing
  • Mobile Marketing
  • International Marketing
  • Product and Brand Strategy

All Major Courses

 

Career Opportunities

  • Marketing researcher
  • Advertiser
  • Purchaser
  • Distribution manager
  • Product developer
  • Product manager 

OUR UNDERGRADUATES EARN ON AVERAGE *

$40,639

1st year

$54,713

5th year

$65,765

10th year

* Texas median earnings, according to SeekUT (2017)

NOTICE

The business field of study components changed effective Fall 2020. Please check with your advisor if you have questions about which catalog year is more appropriate for you.

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