Marketing

Overview

Marketing is critically important to businesses. Top management realizes that a company must understand the marketplace and buyer needs and wants if it is to grow and compete effectively. Marketing centers on the customer and focuses on processes aimed at creating, delivering, and communicating value to customers.

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Degrees

Marketing - BBA
Marketing Research - MS
Marketing (Business Administration) - PhD

What Will I Learn?

Customer centric view of the market
Long-term customer satisfaction
Development of mutually beneficial relationships

Example Courses

Effective Business Communication
Principles of Marketing
Buyer Behavior
Social Media Marketing

Mobile Marketing
International Marketing
Product and Brand Strategy

All Major Courses

Career Opportunities

Marketing researcher
Advertiser
Purchaser
Distribution manager
Product developer
Product manager

OUR UNDERGRADUATES EARN ON AVERAGE *

$40,639

1st year

$54,713

5th year

$65,765

10th year

* Texas median earnings, according to SeekUT (2017)

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Notice

The business field of study components changed effective Fall 2019. Please check with your advisor if you have questions about which catalog year is more appropriate for you.

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