Marketing is critically important to businesses. Top management realizes that a company must understand the marketplace and buyer needs and wants if it is to grow and compete effectively. Marketing centers on the customer and focuses on processes aimed at creating, delivering, and communicating value to customers.

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  • Marketing - BBA
  • Marketing Research - MS
  • Marketing (Business Administration) - PhD


What Will I Learn?

  • Customer centric view of the market
  • Long-term customer satisfaction
  • Development of mutually beneficial relationships


Example Courses

  • Effective Business Communication
  • Principles of Marketing
  • Buyer Behavior
  • Social Media Marketing
  • Mobile Marketing
  • International Marketing
  • Product and Brand Strategy

All Major Courses


Career Opportunities

  • Marketing researcher
  • Advertiser
  • Purchaser
  • Distribution manager
  • Product developer
  • Product manager 



1st year


5th year


10th year

* Texas median earnings, according to SeekUT (2017)


The business field of study components changed effective Fall 2019. Please check with your advisor if you have questions about which catalog year is more appropriate for you.

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