$40,639
1st year
Marketing
Overview
Marketing examines the conception, pricing, promotion, and distribution of ideas, goods and services. Programs in marketing and marketing research center primarily on the customer and processes aimed at creating, delivering, and communicating value.
Degrees
- Marketing - BBA
- Marketing Research - MS
- Marketing (Business Administration) - PhD
What Will I Learn?
- Customer centric view of the market
- Long-term customer satisfaction
- Development of mutually beneficial relationships
Example Courses
- Effective Business Communication
- Principles of Marketing
- Buyer Behavior
- Social Media Marketing
- Mobile Marketing
- International Marketing
- Product and Brand Strategy
Career Opportunities
- Marketing researcher
- Advertiser
- Purchaser
- Distribution manager
- Product developer
- Product manager
OUR UNDERGRADUATES EARN ON AVERAGE *
$54,713
5th year
$65,765
10th year
* Texas median earnings, according to SeekUT (2017)
Download Degree Plans
NOTICE
The business field of study components changed effective Fall 2020. Please check with your advisor if you have questions about which catalog year is more appropriate for you.
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