Department of Marketing

Overview


Marketing examines the conception, pricing, promotion, and distribution of ideas, goods and services. Programs in marketing and marketing research center primarily on the customer and processes aimed at creating, delivering, and communicating value.

As the cornerstone of commerce, the discipline of marketing provides students with outstanding career opportunities in:

  • Professional selling
  • Marketing research
  • Advertising
  • Purchasing
  • Distribution management
  • Product development
  • Wholesaling
  • Product management

The demand for marketing professionals continues to grow as today's organizations place greater emphasis on effective marketing as a means of achieving their goals.


Catalog Descriptions


MARKETING - BBA

MARKETING RESEARCH - MS

MARKETING - PHD

MARKETING - UNDERGRADUATE SALES CERTIFICATE PROGRAM


For more information contact UG Advising Center / Graduate Admissions Center

For undergraduate sales certificate program contact: Dr. Lawrence Chonko

Contact Department


Main Office Number:
817-272-2876
Dr. Elten Briggs, Department Chair
817-272-2880
ebriggs@uta.edu
Stella Hernandez, Administrative Assistant
817-272-2878
stella.hernandez@uta.edu
Melinda Canton, Support Specialist
817-272-1787
melinda.canton@uta.edu

Dr. Scott Hanson, MSMR Coordinator
817-272-2340
scott.hanson@uta.edu

Dr. Lawrence Chonko, Sales Certificate Program
817-272-0264
larry.chonko@uta.edu

UTA MSMR "VOICES"

WATCH: “MSMR Voices” offers a series of testimonials and interviews intended to provide you with a sense of what the M.S. in Marketing Research is all about.

Want To Learn More About Marketing?

Contact your academic advisor to schedule an appointment.