Department of Marketing

Overview



Marketing is an exciting field of study that examines the conception, pricing, promotion, and distribution of ideas, goods, and services.

As the cornerstone of commerce, the discipline of marketing provides students with outstanding career opportunities in:

  • Professional selling
  • Marketing research
  • Advertising
  • Purchasing
  • Distribution management
  • Product development
  • Wholesaling
  • Product management

The demand for marketing professionals continues to grow as today's organizations place greater emphasis on effective marketing as a means of achieving their goals.



Degree Plans



Undergraduate Program Requirements

Students must be meeting all lower division requirements before enrolling for upper division courses. Specified prerequisites are designated for certain courses. Waiver of either of the above will require consent of the instructor and approval of the Dean of Business Administration.

English - 1301, 1302.

Literature
- Three hours of English or modern and classical language literature above the freshman level.

Liberal Arts Elective
- Three hours above the freshman level of literature, or social and cultural studies designated as taught in the College of Liberal Arts, or fine arts or philosophy, or technical writing.

Political Science
- 2311, 2312.

History
- 1311, 1312.

Mathematics
- 1302, or 1315, and 1316.

Natural Science
- Eight hours in single lab science (biology, chemistry, geology, or physics).

Social/Cultural Studies
- MANA 2302.

Fine Arts
- Three hours from architecture, art, dance, music, or theatre arts.

Oral Communication
- COMS 1301 or COMS 2305.

Computer Literacy - INSY 2303.

Outside Electives - Sufficient to give the total number of hours required for the degree.

Business Core - ACCT 2301 and 2302; BLAW 3311; and 4322; ECON 2305 and 2306; FINA 3313; INSY 2303 MANA 3318 and 4322; MARK 3321; OPMA 3306; STAT 3321.

Concentration and Electives - 12 to 18 hours beyond the core requirement in one of the following areas of concentration: economics, finance, information systems, management, marketing, operations management, or real estate. Three to six hours of accounting electives. Six hours of economics electives. 12 to 18 hours beyond the core requirement in one of the following areas of concentration: economics, finance, information systems, management, marketing, operations management, or real estate. Three to six hours of accounting electives. Six hours of economics electives. 12 to 18 hours of 3000/4000 level business electives selected from at least three areas of concentration. excluding the primary area of concentration.

Total - 128 hours.

Suggested Course Sequence

Freshman Year
First Semester - ENGL 1301; HIST 1311; Natural Science, 4 hours; MATH 1315; Speech, 3 hours. Total credit - 16 hours.
Second Semester - ENGL 1302; HIST 1312; Natural Science, 4 hours; MATH 1316; Fine Arts, 3 hours. Total credit - 16 hours.

Sophomore Year

First Semester - Literature, 3 hours; POLS 2311; ECON 2305; ACCT 2301; MANA 2302; INSY 2303, 3 hours. Total credit - 18 hours.
Second Semester - Liberal Arts Elective, 3 hours; POLS 2312; ECON 2306; ACCT 2302; Outside Elective, 3 hours. Total credit - 15 hours.

Junior Year

First Semester - MANA 3318; Accounting Elective, 3 hours; BLAW 3311; STAT 3321; Economics Elective, 3 hours; MARK 3321. Total credit - 18 hours.
Second Semester - Marketing Elective, 3 hours; MARK 3324; OPMA 3306; BCOM 3360; Economics Elective, 3 hours; FINA 3313. Total credit - 18 hours.

Senior Year

First Semester - MARK 4311; Marketing Electives, 6 hours; Advanced Business Electives, 6 hours. Total credit - 15 hours.
Second Semester - MARK 4322; MANA 4322; Outside Elective, 3 hours; Advanced Business Elective, 3 hours. Total credit - 12 hours.


Marketing Concentration Options and Requirements

Students concentrating in marketing should be certain that they are meeting the requirements specified under the heading Requirements for a Bachelor of Business Administration Degree.

Within the framework of these conditions, a student is limited to a maximum of 21 hours in the concentration area. For a student concentrating in marketing, this would include 18 hours in marketing beyond MARK 3321.

MARK 3324, MARK 4311 and MARK 4322 are required. The balance of nine hours of concentration may be selected from the remaining offerings.

The student concentrating in marketing is also required to take BUSA 3360. Other required electives include accounting - three hours; and economics - six hours. The remainder of the courses to meet degree requirements should be selected with the advice of an academic advisor.

A student may complete the track in Hospitality and Tourism Management by taking the required courses for a concentration in marketing plus a minimum of nine hours in Hospitality and Tourism Management courses. These courses are MARK 4330, MARK 4331, MARK 4332, MARK 4333 and MARK 4334.

Helpful Links

Course Information

Academic Advising

Admissions Process

Financial Aid

Academic Calendar

Master of Science in Marketing Research

Your Opportunity

Please contact by phone or email if you have questions about the MSMR program or application process.

Dr. Scott Hanson, Ph.D.
817-272-2340
scott.hanson@uta.edu

MSMR Mission

The MSMR is a practical, hands-on program designed to prepare students for careers in marketing research. Students learn how to meld logic with creativity, quantitative data with qualitative insights, and intelligence with intuition to solve marketing problems and create business opportunities. The program prepares students for business in the global economy by incorporating international examples wherever possible.

Global Recruitment

As the largest graduate marketing research program, the MSMR attracts the best and most talented students from across the U.S. and all over the world. The Dallas/Fort Worth/Arlington area is one of the fastest growing, most exciting international business centers in the U.S.

Helpful Links

Course Information

Academic Advising

Admissions Process

Financial Aid

Academic Calendar

The Undergraduate Sales Certificate Program

The Sales Certificate program is built on a strong theoretical background but emphasizes applications and practice.The Sales Certificate Program is available to both business and non-business majors.

Program Requirements for Business Majors

The Sales Certificate requires 18-credit hours for Business Majors with 12-credit hours from required courses and 6-credit hours from elective classes as described below.

  1. Business majors enrolled in the Sales Certificate Program must take the following classes:
    • BCOM 3360 – Effective Business Communications
    • MARK 3321 – Principles of Marketing
    • MARK 3322 – Professional Selling
    • MARK 4308 – Managing and Leading the Sales Force
  2. Students enrolled in the Sales Certificate Program must take one course from the following:
    • MARK 3323 – Integrated Marketing Communications
    • MARK 4303 – Retail and Services Marketing
  3. Students enrolled in the Sales Certificate Program must also take one course from the following:
    • MARK 4393 – Marketing Internship. For MARKETING MAJORS ONLY
    • MANA 4341 – Negotiations and Conflict Resolution
    • MANA 4310 – Business and Society
Program Requirements for Non-Business Majors

The Sales Certificate requires 21-credit hours for Non-Business Majors with 18-credit hours from required courses and 3-credit hours from an elective class as described below.

  1. Required Courses
    • BCOM 3360 – Effective Business Communications
    • ECON 2306 – Principles of Microeconomics
    • MANA 3318 – Managing Organizational Behavior
    • MARK 3321 – Principles of Marketing
    • MARK 3322 – Professional Selling
    • MARK 4308 – Managing and Leading the Sale Force
  2. Non-business majors enrolled in the Sales Certificate Program must take one class from the following:
    • MANA 4341 – Negotiation and Conflict Resolution
    • MARK 3323 – Integrated Marketing Communications
    • MARK 4303 – Retail and Services Marketing

For more information, contact: larry.chonko@uta.edu or go to the Marketing Department office (Room 234, COB)

Study Marketing

Degrees offered in marketing and marketing research.

Contact Department



Main Office Number:
817-272-2876
Dr. Elten Briggs, Department Chair
817-272-2880
ebriggs@uta.edu
Stella Hernandez, Administrative Assistant
817-272-2878
stella.hernandez@uta.edu
Melinda Canton, Support Specialist
817-272-1787
melinda.canton@uta.edu

Dr. Scott Hanson, MSMR Coordinator
817-272-2340
scott.hanson@uta.edu

Dr. Lawrence Chonko, Sales Certificate Program
817-272-0264
larry.chonko@uta.edu

UTA MSMR "VOICES"

WATCH: “MSMR Voices” offers a series of testimonials and interviews intended to provide you with a sense of what the M.S. in Marketing Research is all about.

Want to learn more?

Contact your academic advisor to schedule an appointment.

Meet your Advisor

PROFESSIONAL SELLING PROGRAM

ANNUAL SALES RECOGNITION LUNCHEON

  • Recognize accomplishments of students in the 2019-2020 Academic Year
  • Appreciate the efforts of sales professionals who work with our students
  • Build a scholarship fund dedicated to sales education
Learn More / Register