Department of Marketing

Overview

Marketing examines the conception, pricing, promotion, and distribution of ideas, goods and services. Programs in marketing and marketing research center primarily on the customer and processes aimed at creating, delivering, and communicating value.

As the cornerstone of commerce, the discipline of marketing provides students with outstanding career opportunities in:

  • Professional selling
  • Marketing research
  • Advertising
  • Purchasing
  • Distribution management
  • Product development
  • Wholesaling
  • Product management

The demand for marketing professionals continues to grow as today's organizations place greater emphasis on effective marketing as a means of achieving their goals.

For more information contact Undergraduate Advising Center / Graduate Business Services

For undergraduate sales certificate program contact Dr. Lawrence Chonko

M.S. MARKETING RESEARCH

The MSMR is a practical, hands-on program designed to prepare students for careers in marketing research

Additional Information About Marketing

  • Customer centric view of the market
  • Long-term customer satisfaction
  • Development of mutually beneficial relationships
  • Effective Business Communication
  • Principles of Marketing
  • Buyer Behavior
  • Social Media Marketing
  • Mobile Marketing
  • International Marketing
  • Product and Brand Strategy

All Major Courses

  • Marketing researcher
  • Advertiser
  • Purchaser
  • Distribution manager
  • Product developer
  • Product manager 

OUR UNDERGRADUATES EARN ON AVERAGE*

$42,000

1st Year

$58,000

5th Year

$72,000

10th Year

OUR GRADUATES EARN ON AVERAGE*

$57,000

1st Year

$84,000

5th Year

$105,000

10th Year

* Texas median earnings, according to SeekUT (2019)

Contact Department

Department Marketing
701 S. West Street, Room 234
Box 19469
Arlington, Texas 76019
Direct: 817-272-2876

View Faculty & Staff

Want More Information About Marketing?

Contact a College of Business recruiter to learn more.