UTA MSMR Curriculum

The MS in Marketing Research program consists of four components, each of which provides graduates with valuable skills and perspectives that define the marketing research profession:

• Methodology: From problem definition through data collection to reporting, students are trained to use data to address strategic business objectives.
• Analytics: Students learn how to analyze and interpret data to support decision-making.
• Application: Via coursework and professional internships, students gain experience using data in a business context.
• Electives: MSMR students choose one of three elective tracks.
  • Data Science: Incorporating data mining techniques into the business decision process.
  • Marketing: Expansion on the core components with marketing analytics, strategy, and behavioral modeling.
  • Management: Understanding how business employs and benefits from data and consultant input.

In addition to the sample course syllabi below, here are some general curriculum resources:

• Graduate Catalog
• "Official" Marketing Course Descriptions
• Other "Official" Course Descriptions
• Schedules of Classes (MyMav)
• UTA Academic Calendar