MARKETING RESEARCH ADVISORY BOARD

Mike Nash

President

KS&R

Mike Nash: President

Michaela Mora

Marketing Research Graduate Advisor

Assistant Professor of Practice

Department of Marketing

Michaela Mora

Elten Briggs

Chair - Marketing

The University of Texas at Arlington

Elten Briggs: Chair - Marketing | The University of Texas at Arlington

Lisa Gudding

President - Strategic Growth

Ipsos

Lisa Gudding Photo

Lisa Gudding: President, Strategic Growth | Ipsos

Michelle O'Neill

SVP - Sr. Client Officer

Ipsos

Michelle O'Neil Photo

Michelle O'Neill: SVP Sr. Client Officer | Ipsos

Heiko Schafer

Global Head of Insights Excellence

Kimberly-Clark

Heiko Schafer

Heiko Schafer: Global Head of Insights Excellence | Kimberly-Clark

Dan Quirk

Vice President of Marketing

Quirk's Media

Dan Quirk

Dan Quirk: Vice President of Marketing

Mary Dunn, PhD.

Senior Marketing Research Manager

American Heart Association

Mary Dunn Photo

Mary Dunn, PhD.: Senior Market Research Manager | American Heart Association

Ramiro Davila

Director - Consumer Insights

PepsiCo

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Ramiro Davila: Director - Consumer Insights | PepsiCo

Katia Delgado

Director, Research

Decision Analyst

Katia Delgado

Katia Delgado: Director, Research | Decision Analyst

Jerry Thomas

President/CEO

Decision Analyst

Jerry Thomas: President/CEO | Decision Analyst

Joel Nelson

Vice President

Rep Data LLC

Joel Nelson: Vice President | Rep Data LLC

Andrew Zoota

Senior Vice President

MarketVision Research

Andrew Zoota: Senior Vice President | MarketVision Research

Kristin Chatila

Senior Account Executive, Healthcare Division

Directions Research, Inc.

Kristin Chatila

Kristin Chatila: Senior Account Executive, Healthcare Division | Directions Research, Inc.

Jeff Hunter

Vice President - Client Services, Healthcare Division

Directions Research

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Jeff Hunter: Vice President - Client Services, Healthcare Division | Directions Research

Kelly Heatly

Consumer Insights Consultant

Root Research and Insights

Kelly Heatly Photo

Kelly Heatly: Consumer Insights Consultant | Root Research and Insights

Jonathan Hook

Vice President - Advanced Analytics

M/A/R/C Research

Jonathan Hook

Jonathan Hook: Vice President - Advanced Analytics | M/A/R/C Research

Cat Smith Maxwell

Chief Research Strategist

Seedling Insights

Cat Smith Maxwell

Cat Smith Maxwell: Chief Research Strategist | Seedling Insights

April Bell

Owner

Made With Empathy

April Bell: Owner | Made With Empathy

Jami Pulley

CEO, Co-Founder

Veridata Insights

Jami Pulley Photo

Jami Pulley: CEO, Co-Founder | Veridata Insights

Chuck Miller

President

Digital Marketing & Measurement LLC (DM2)

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Chuck Miller: President | Digital Marketing & Measurement LLC (DM2)

Troy Spradley

Senior Market Research Analyst

8 Acre Perspective

Troy Spradley: Senior Market Research Analyst | 8 Acre Perspective

Doug Grisaffe

Professor

The University of Texas at Arlington

Doug Grisaffe: Professor | The University of Texas at Arlington

Narayanan Janakiraman

Professor

The University of Texas at Arlington

Narayanan Janakiraman: Professor | The University of Texas at Arlington

Yiyi Li

Assistant Professor

The University of Texas at Arlington

Yiyi Li: Assistant Professor | The University of Texas at Arlington

Contact MSMR

701 S. West St., Ste. 234
UTA Box 19467
Arlington, Texas 76019

Michaela Mora, MSMR, UXMC, IPC
Program Director
Assistant Professor of Practice
michaela.mora@uta.edu


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