Maverick Insights Conference

The Maverick Insights Conference, hosted by the MS in Marketing Research (MSMR) Program at the University of Texas at Arlington’s College of Business, is our premier annual event designed to inspire, educate, and connect marketing research professionals, academics, and students as part of the marketing research/insights ecosystem.

Academic Excellence. Industry Impact.

This year’s central theme explores the role of education in marketing research and how it translates into high-quality research and real-world impact within the insights industry.

The theme invites a rich exploration of:

• When research meets the boardroom: An examination of how research methodologies are increasingly adopted inside leading organizations, as new internal pressures and priorities emerge. With the C‑Suite recognizing the value of consumer- and customer‑led strategies, research and measurement are becoming central to executive decision‑making.
• Shaping industry through insight: Case studies highlighting research that went beyond informing a single decision to fundamentally change the direction of a brand, a market, or an industry practice—demonstrating how marketing research delivers impact far beyond the final report.
• The skills that actually transfer: Reflections from practitioners who began their careers in academic research programs, sharing which competencies proved most valuable in industry roles, and identifying the practical skills and gaps they needed to address upon entering the professional world.

Speakers

• Thought Leaders in Academia
• Insight Industry Experts
• Corporate Marketing Trailblazers