Ph.D. Business Administration In Marketing

Marketing Major Field of Study: Overview

The Ph.D. in Business Administration with a primary field in marketing offers students an opportunity to hone their methodological skills and conceptual knowledge to generate creative research ideas in marketing.

Our faculty specializes in areas as diverse as Consumer Behavior, Personal Selling, Services Marketing and advanced Market Research. Mentoring Ph.D. students is a top priority for the faculty and it is reflected in the numerous research papers that our students have published in recent years.

For the first two years, our students complete coursework in marketing and other related disciplines. This also includes several research methods and statistics courses. In the final two years, students work towards writing their dissertation and on other research projects. But we believe in starting early, and encourage students to initiate research projects even while they are engaged in coursework. We take particular pride in the fact that many of the research publications by our students started as course projects in their early years in the program. This is an outcome of a very close one-to-one working relationship between faculty and students which often continue long after students have graduated.

Besides being accomplished researchers, we believe that successful academicians are also great teachers. Our students get an opportunity to groom their teaching skills while in the program. In recent years, our students have also been successful in gaining tenure-track positions at good universities in the United States and abroad.

Our Ph.D. students are a tight-knit group who engage in many social activities together. Often the faculty also join in.


Dr. Narayan Janakiraman


Janakiraman Contact Photo

Phone #: 817-272-0151

Department of Marketing: P.O. Box 19469, The University of Texas at Arlington, Arlington, TX 76019