M.S. Marketing Research
The MSMR is a practical, hands-on program designed to prepare students for careers in marketing research. This exciting program at The University of Texas at Arlington offers a world-class graduate marketing research degree that prepares you for rewarding jobs in major corporations, advertising agencies and marketing research firms.
Students learn how to meld logic with creativity, quantitative data with qualitative insights, and intelligence with intuition to solve marketing problems and create business opportunities. The program prepares students for business in the global economy by incorporating international examples wherever possible.