How We Can Help
Personalized, data-driven email outreach designed to move students through the enrollment funnel. We partner with you to build and deploy targeted campaigns through Slate that support recruitment, yield, and retention goals.
Our team can assist with:
- Aligned recruitment and enrollment messaging across all funnel states
- Event promotion and registration campaigns
- Student success and retention messaging
- Ad-hoc communication
Estimated Turnaround Time
- Emails to prospective or current students* – 1-3 business days
- Email series – 1 month
- Single email header for hero image request – 2-3 business days
- Ad-hoc communications can be further expedited when necessary
This timeline allows for:
- Strategy review
- Audience identification and segmentation
- Content development
- Design and accessibility review
- Testing and quality assurance
- Scheduling and deployment
*Assumes all necessary resources have been provided in the request form. Complex projects involving multiple audiences, automation, personalization, or new creative assets may require additional time.
For requests not related to enrollment marketing, visit UTA Marketing, Messaging, and Engagement.
Let's Get Started
Before submitting your request below, please consider the following and be prepared to provide the necessary resources for a successful launch.
Audience
- Who should receive the communication?
- Student type (prospect, applicant, admitted, enrolled, etc.)
- Academic program, college, or population
- Any exclusions that should be applied
Goal
- What action should recipients take?
- What business objective does this communication support?
Timing
- Desired send date
- Desired frequency (if a recurring series is requested)
- Important deadlines
- Any follow-up communications needed
Content
- Craft your message. Your first step to creating an email message is to put pen to paper or fingertips to keyboard. A shared Word document is acceptable.
- Gather all your deliverables including event details (if applicable), necessary links for the email, any images or creative assets, contact information for recipient questions, and recipient list if a Slate query will not be used. Review our Deliver Designer email guide for inspiration and guidelines for image specs etc.
- Complete the form and load all necessary resources below. Our team will review the request and confirm the content, scope, timeline, and audience. The email will undergo testing and quality assurance review. Following your approval, the communication will be scheduled and deployed.
Request Email Communication
Email Best Practices
To improve engagement and performance:
- Focus on one primary call-to-action
- Keep messaging concise and action-oriented
- Use clear, descriptive subject lines
- Avoid overwhelming readers with multiple competing actions
- Ensure all links and deadlines are accurate
- Ensure that stakeholders have approved your content before submitting your request to SECM
