Events Promotion

Event Communication Requests

How We Can Help

Coordinated, multi-channel promotion that maximizes attendance and strengthens student engagement. We support campus partners in marketing recruitment events, information sessions, and yield events that move prospective students closer to enrollment.

SECM supports event promotion through Slate Events and email communications by helping teams build, manage, and distribute coordinated outreach that drives awareness, engagement, and attendance. Using Slate Events and integrated email campaigns, SECM ensures event messaging is consistent, targeted, and aligned with UTA brand and enrollment priorities.

Turnaround Times

Event setup and communication timelines are intentionally structured to maximize audience awareness, registration conversion, and attendance. Compressing these timelines may reduce the overall effectiveness of the event marketing strategy.

9 Weeks Out (from event date)

  • Submit Lytho Event Form Request - Request should contain all required information outlined here at the time of submission

8 Weeks Out

  • SECM reviews request and confirms project scope
  • SECM creates Event in Slate
  • SECM drafts Event Population in Slate
  • SECM begins creating comms in Slate

7 Weeks Out

  • SECM tests event setup
  • Stakeholder validates Event Population
  • Stakeholder approves Communications
  • SECM provides Stakeholder Registration Link – upon request

6 Weeks Out

  • Event Invite 1 Launch

Post Event

  • SECM to “Conclude Event” in Slate - This action triggers post event comms

Let's Get Started

Please schedule a discovery meeting regarding any special event planning before submitting your request.

  1. Identify the event goal/purpose
  2. Identify the event audience
  3. Identify the event format (virtual or in-person)
  4. Gather your event details:
    • Date(s)
    • Time(s)
    • Event Description/Value Proposition
    • Event Access Code/Teams Link or Check In Location
    • Parking Information
    • Registration Limit
    • Guest Count/Limit
  5. Write your event communication content
    • Email Invite 1
    • Email Invite 2 (can be same or similar as initial)
    • Email Invite 3 (can be same or similar as initial)
    • Registration Confirmation Email
    • 4 Week Reminder Email (optional)
    • 2 Week Reminder Email (recommended)
    • 1 Week Reminder Email Reminder (recommended)
    • 2 Day Know Before You Go Email (highly recommended)
    • Day Of Email – (Virtual Events only – to include access link)
    • Post Event - Thank You for Attending Email/Suvery (optional)
    • Post Event - Sorry We Missed You Email (recommended)
  6. Submit your request with all information/content and assets


Request Events Communication