Marketing and Communications

If you are developing a giveaway item that will use any UTA branding, whether a division/department signature or logo, please forward it for (pre)approval to branding@uta.edu before submitting it to a licensed vendor.

Brand Guidelines available here.

As a community that cares, we prioritize accessibility compliance in all DSA operations.

• UTA’s combination of blue and orange represent a unique challenge. Remember to consider color contrast in electronic communication and (im)printed materials and products.


• Alt text is required, for every image, hyperlink, or graph. Learn to add it effectively here.


• Always include an accommodations statement on your flyers and promotional materials. "If you need an accommodation to fully participate, please email/call _______ by ________" has worked well as a template for many departments.

DSA is the home of impactful initiatives and exciting events. Help us spread the word about the phenomenal work being done in the Division. Let’s work together to make promotion and marketing a priority, rather than an afterthought. Below, are recommendations for maximizing the reach of our efforts.

1. The 1st step is always: Add your event to the UTA Events Calendar and tag it as a “Student Affairs” activity.


2. Ensure your event is added (or updated) in the DSA Events listing found here.


3. Seek approval of branded items and order them from licensed vendors (*see Branding Approvals, above).


4. Submit a DSA Social (Media) Promotion/Support Request form to be featured on appropriate @utastudents’ social media platforms.


5. Submit a DSA Photo Request form (if needed), to capture images you can use in future promotional efforts.


6. Submit content for inclusion in UTA's e-newsletters via email. The student-facing publication, Trailblazer, contact is: trailblazer@uta.edu. The faculty/staff publication, MavWire, contact is: mavwire@exchange.uta.edu.


7. Share any key details—placing the greatest emphasis on newsworthy elements such as impact, human interest, novelty, and/or timeliness-that will help us engage our media contacts. Email this information to Jonikka Davis, Associate Director for Marketing and Communications.

1. Complete the DSA New Employee Notification form to ensure new team members are added to the Division roster. This form captures birthdays, shirt sizes, and adds staff to the Dispatch recipient list.


2. UTA-MME recommends that each staff member use the UTA (standard) email signature. Build your email signature here.


3. Missed DSA Headshot Day? No worries. We typically host one or more each term. In the interim, you can utilize the self-service photo booth that's available in the University Center, adjacent to the Career Development Center. Find out more information here.


4. Subscribe to UTA's faculty/staff e-newsletter, the MavWire, by clicking the "Subscribe to MavWire"; button at the bottom of this page.


5. Enroll in MavAlert, UTA's breaking news and emergency notification system by clicking the "Enroll in MavAlert"; button at the bottom of this page.


6. UTA logos, division, and departmental signatures are available in Sharepoint. UTA's photo archives are also accessible in Sharepoint. Note: You must use your employee login to access these resources.


7. Directors: Submit a Website Edit Request form to update your site's staff listing.