Digital Branding

Digital communication requires thoughtful use of the University’s brand elements to ensure both visual consistency and accessibility. This section provides specific guidance for applying UTA’s typography and colors in digital environments such as websites, email communications and online materials. These standards help ensure that UTA’s digital presence is clear, recognizable and accessible to all audiences while maintaining a consistent university identity across platforms.

For additional best practices on accessibility compliance, please refer to the UTA Accessibility Guidelines.

For direction on web design within the Sitecore CMS, visit Digital Design System.

Primary Brand Colors

UTA Blue

HEX: #0064B1

RGB: 0, 100, 177

OKLCB: 0.498 0.1447 250.98

UTA Orange

HEX: #F58025

RGB: 249, 128, 37

OKLCH: 0.7193 0.1712 52.3

(Not an accessible color for text on the web)

Accessibility Color Standards

Avoid UTA Orange for text unless outlined or shadowed. It should never be used as text or as a background with white text placed on it. However, it can be used as a decorative element or in color blocks.
Use high-contrast combinations for essential information.
Verify contrast ratios with the WCAG Contrast Checker and this quick reference chart.
Learn more about Accessibility Compliance.

Secondary Web Colors

Secondary colors are meant as accents or mood setters, not to replace the main blue and orange. The primary colors should remain dominant in UTA designs. Please note that the orange should never be used for color blocks, only for web text.

UTA Web Orange

HEX: #c45517

RGB: 245, 128, 37

OKLCB: 0.33 0.158 44.54

UTA Web Blue

HEX: #003865

RGB: 0, 56, 101

OKLCH: 0.3354 0.095 249.93