Logo and Signature System
You've come to the right place to get access to approved University logos and learn about their proper usage.
Get more informationLogo Design Identity
Core Principles
- Consistency: Repetition builds trust and recognition.
- Clarity: Unified messaging reinforces identity.
- Compliance: Adherence to these guidelines supports legal and design standards.
Color Standards
To use UTA orange or not to use UTA orange—that is the question. Learn about the UTA brand color palette, including approved primary and secondary color combos with usage guidance for print and accessible digital applications.
Color StandardsTypefaces
Learn how to use the correct primary and secondary brand fonts for digital and print.
TypefacesDesign Elements
Learn about approved design elements—such as graphic motifs, patterns, and visual accents—and how to use them consistently to support and reinforce the University’s brand identity.
Design ElementsUniversity Seal
The University seal can only be used for very specific purposes. But you knew that already, right?
University SealAnniversary Logos
Happy anniversary! Our gift to you: Your very own anniversary logo and regulations on how to use it!
Anniversary LogosSocial Media Branding
UTA’s social media identity and best-practice guidance for profile branding, visual style, and content presentation to ensure a cohesive and professional presence across our official socials.
Social Branding