Color Standards
Primary Colors
Visit the Website Design System for accessible web colors.
UTA Blue
Pantone: 293
HEX: #0064B1
RGB: 0, 100, 177
CMYK: 100, 62, 0, 0
Madeira (thread): 1134
UTA Orange
Pantone: 158
HEX: #F58025
RGB: 249, 128, 37
CMYK: 0, 61, 97, 0
Madeira (thread): 1078
(Not an accessible color for text on the web)
The accessible hex values are to be used for online only, not for print. Due to accessibility standards, do not use orange for text (or reversed text on orange), but only for design elements and accents.
Although UTA orange (#f58025) is not accessible when used as text or when white text is placed on it, it can be used as a decorative element.
Secondary Colors
- Use as accents only, ensuring primary colors dominate.
- UTA color swatches for Adobe Creative Suite products.
- Check color contrast for accessibility compliance.
Pantone: 406
CMYK: 5, 8, 10, 16
RGB: 96, 188, 183
HEX: #C4BCB7
Pantone: 408
CMYK: 12, 19, 19, 40
RGB: 151, 140, 135
HEX: #978C87
Pantone: 410
CMYK: 22, 33, 28, 60
RGB: 116, 102, 97
HEX: #746661
Pantone: 544
CMYK: 27, 4, 1, 1
RGB: 189, 214, 230
HEX: #BDD6E6
Pantone: 542
CMYK: 60, 19, 1, 4
RGB: 123, 175, 212
HEX: #7BAFD4
Pantone: 2955
CMYK: 100, 60, 10, 53
RGB: 0, 56, 101
HEX: #003865
Pantone: 427
CMYK: 7, 3, 5, 8
RGB: 208, 211, 212
HEX: #D0D3D4
Pantone: 429
CMYK: 21, 11, 9, 23
RGB: 162, 170, 173
HEX: #A2AAAD
Pantone: 431
CMYK: 45, 25, 16, 9
RGB: 91, 103, 112
HEX: #5B6770
Pantone: 7424
CMYK: 0, 90, 9, 0
RGB: 226, 69, 133
HEX: #E24585
Pantone: 7641
CMYK: 0, 95, 27, 44
RGB: 142, 44, 72
HEX: #8E2C48
Pantone: 229
CMYK: 26, 100, 19, 61
RGB: 103, 33, 70
HEX: #672146
Pantone: Warm Gray 1
CMYK: 3, 3, 6, 7
RGB: 215, 210, 203
HEX: #D7D2CB
Pantone: 2015
CMYK: 0, 16, 32, 0
RGB: 248, 207, 169
HEX: #F8CFA9
Pantone: 4525
CMYK: 9, 12, 47, 18
RGB: 197, 183, 131
HEX: #C5B783
Pantone: 4665
CMYK: 5, 30, 38, 12
RGB: 205, 167, 136
HEX: #CDA788
Pantone: 324
CMYK: 35, 0, 14, 0
RGB: 156, 219, 217
HEX: #9CDBD9
Pantone: 638
CMYK: 86, 0, 9, 0
RGB: 0, 175, 215
HEX: #00AFD7
Pantone: 7712
CMYK: 100, 0, 28, 20
RGB: 0, 133, 155
HEX: #00859B
Pantone: 7468
CMYK: 95, 33, 26, 1
RGB: 0, 115, 152
HEX: #007398
Pantone: 466
CMYK: 8, 23, 52, 15
RGB: 198, 170, 118
HEX: #C6AA76
Pantone: 2302
CMYK: 33, 7, 74, 5
RGB: 174, 184, 98
HEX: #AEB862
Pantone: 360
CMYK: 63, 0, 84, 0
RGB: 108, 194, 74
HEX: #6CC24A
Pantone: 7731
CMYK: 79, 0, 89, 22
RGB: 34, 136, 72
HEX: #228848
Pantone: 2233
CMYK: 71, 8, 35, 4
RGB: 88, 167, 175
HEX: #58A7AF
Pantone: 586
CMYK: 10, 0, 59, 0
RGB: 224, 226, 124
HEX: #E0E27C
Pantone: 116
CMYK: 0, 14, 100, 0
RGB: 255, 205, 0
HEX: #FFCD00
Pantone: 137
CMYK: 0, 45, 100, 0
RGB: 255, 163, 0
HEX: #FFA300
Pantone: 7417
CMYK: 1, 83, 85, 0
RGB: 224, 78, 57
HEX: #E04E39
Pantone: 199
CMYK: 0, 100, 72, 0
RGB: 213, 0, 50
HEX: #D50032
Pantone: 7663
CMYK: 69, 100, 0, 8
RGB: 107, 48, 119
HEX: #6B3077
Pantone: 2755
CMYK: 100, 97, 0, 30
RGB: 37, 14, 98
HEX: #250E62
Pantone: 5507
CMYK: 27, 5, 17, 18
RGB: 157, 176, 172
HEX: #9DB0AC
Pantone: 2176
CMYK: 33, 12, 17, 0
RGB: 166, 184, 193
HEX: #A6B8C1
Pantone: 2179
CMYK: 76, 35, 34, 18
RGB: 82, 122, 138
HEX: #527A8A
Accessibility Color Standards
- Avoid UTA orange for text unless outlined or shadowed.
- Use high-contrast combinations for essential information.
- Verify contrast ratios with the WCAG Contrast Checker and this quick reference chart.
- Learn more about Accessibility Compliance.
Logo Color Combination Quick-Check Chart
