Logo and Signature System

Approved University logos, including unit specific logos, can be found on UTA’s Sharepoint. To gain access, please request at branding@uta.edu.

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Primary Logo

Always use the official UTA initials logomark paired with the wordmark, “The University of Texas at Arlington.”
u t a initials logo

UTA Initials Logo

The initials logo may be used independently only under the following conditions:

  • As part of a unit’s official signature.
  • In designs with severe spatial constraints where the wordmark cannot be accommodated.

The logomark may be used without the wordmark in specific instances such as:

  • Within a unit’s signature.
  • When space limitations make the inclusion of the wordmark impractical.
  • All such usage must adhere to the clear space and size requirements.
the university of texas at arlington wordmark

Wordmark

When the name "The University of Texas at Arlington" is used as a standalone graphic element separate from the signature, a horizontal configuration must be used. This configuration must not be altered or reconfigured in any way.
An image showing the correct and incorrect usages of the star with bevel

Bevel on the Star

The white bevel (or lighter bevel, such as in all-blue or all-orange logos) on the star must always appear on the left.
showing the required spacing around an image

Clear Space

Maintain clear space equal to the width of the “T” crossbar around the logo.
 
When the signature is used as a logo, it must maintain its own clear space, which is defined as the width of the “T” in the “UTA” logomark. This ensures visibility and brand integrity. Special exceptions may be granted in cases where space is significantly limited. Requests for exceptions should be reviewed and approved by the branding team.
an image showing the different parts of the uta logo

Logo Minimum Size

Minimum Size: 0.375" (print) or 50px (web)

Permissible Variations

Color options: The UTA logo can come in:

  • Blue with orange star (and black wordmark)
  • White with orange star
  • All black
  • All white
  • If limited to one-color jobs (in print only), you may use and all-blue or all-orange versions.

To use on the correct logo color or the specific background colors, see the Logo Color Combination Quick-Check Chart.

event staff with a red x over it

Prohibited Practices

Do not alter, recolor, stretch, or reposition elements.

Replacing the “A” with the logo in text.

Logo Usage Without the Wordmark

The University of Texas at Arlington stacked wordmark from the logo must not be used as a stand-alone graphic.

Use of the “UT Arlington” Wordmark

When referring to the University in marketing outside of Athletics, use of the “UT Arlington” wordmark is not allowed for use; it is reserved for Athletics only. When referring to the University, use “The University of Texas at Arlington.”

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