Our history doesn’t define us, it propels us. As we set goals that are sure to raise the bar as well as some eyebrows, it’s more important than ever to practice discipline when it comes to delivering some of those things that comprise our brand: messaging, typography, colors, photography, and tone. And this guide is the go-to resource for proper usage of the new UTA visual identity system—one of the cornerstones of our consistent brand delivery. No matter what medium you're using, this guide will give you all the tools you’ll need to help produce communications for UTA.

Thank you for helping University Communications reinforce and strengthen the UTA brand and the value exchange it represents to its students, community, and the world by adhering to these institutional guidelines.

All questions regarding proper layout of stationery should be directed to University Communications.