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Building Maverick Pride

University Communications develops and implements communications strategies that support UTA’s dedication to the advancement of knowledge and the pursuit of excellence in research, teaching, and service to the community.

Our primary focus is the formulation and implementation of strategic communications initiatives that help advance the visibility and reputation of the University. We provide honest, timely, useful, and thoroughly fact-checked information to both internal and external audiences — students, prospective students, alumni, donors, faculty, staff, elected officials, and numerous other stakeholders in Texas and beyond.

Simply put, we tell UTA’s amazing stories. Our goal is to capture and convey the passion that drives the transformation now under way at The University of Texas at Arlington. Our ultimate goal is to generate positive recognition and active support for the University’s academic programs and research activities.


The Maverick Brand

It’s important to practice discipline when it comes to delivering some of those things that comprise the UTA brand: messaging, typography, colors, photography, and tone. No matter what medium is being used, the visual identity system contains all the tools you’ll need to help produce communications for the University.

UTA Identity System