How Social Movements Impact Business

Elton Briggs a department chair of marketing is featured in an article about how social movements impact business.

Thursday, Jun 18, 2020 • KERA : Article Link

How Social Movements Impact Business

In the age of social media, it's easier than ever for companies to market themselves, but it's also easier for consumers to push back on companies that don't share their values.

Elton Briggs is a professor and department chair of marketing at the University of Texas at Arlington....

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