Bachelor of Science - Business Analytics (BSBA)
Department of Information Systems and Operations Management
Bachelor of Science Business Analytics


Business analytics is the application of statistical methods, artificial intelligence, and machine learning techniques to derive actionable insights from business data to help guide a company’s decisions and strategies. The program strikes the right balance between technical and business concepts, and provides students with the knowledge and skills to be successful in a data-driven organization.
Download Flyer

What…will I learn?
  • General business knowledge
  • Statistical methods for data analysis
  • AI and machine learning techniques
  • How to extract, clean, and analyze data
  • How to visualize data
How…will I benefit?
  • Average starting salary > $60K
  • High-demand career
  • Skills applicable to broad range of industries
Who…needs my skills?

Everyone! Companies in all areas are moving towards data-driven decision making.

Course Topics Included:
  • Python Programming
  • Business Statistics
  • Data Mining
  • Predictive Analytics
  • Data Visualization
  • Ethics in Data Usage

Current UTA Students:
UTA College of Business
Undergraduate Advising
Business Building - Suite 107
Prospective UTA Students:
UTA College of Business
Undergraduate Outreach