- Customer centric view of the market
- Long-term customer satisfaction
- Development of mutually beneficial relationships
Department of Marketing
Overview
Marketing examines the conception, pricing, promotion, and distribution of ideas, goods and services. Programs in marketing and marketing research center primarily on the customer and processes aimed at creating, delivering, and communicating value.
As the cornerstone of commerce, the discipline of marketing provides students with outstanding career opportunities in:
- Professional selling
- Marketing research
- Advertising
- Purchasing
- Distribution management
- Product development
- Wholesaling
- Product management
The demand for marketing professionals continues to grow as today's organizations place greater emphasis on effective marketing as a means of achieving their goals.
For more information contact Undergraduate Advising Center / Graduate Business Services
For undergraduate sales certificate program contact Dr. Lawrence Chonko
M.S. MARKETING RESEARCH
The MSMR is a practical, hands-on program designed to prepare students for careers in marketing research
Additional Information About Marketing
- Effective Business Communication
- Principles of Marketing
- Buyer Behavior
- Social Media Marketing
- Mobile Marketing
- International Marketing
- Product and Brand Strategy
- Marketing researcher
- Advertiser
- Purchaser
- Distribution manager
- Product developer
- Product manager
OUR UNDERGRADUATES EARN ON AVERAGE*
$42,000
1st Year
$58,000
5th Year
$72,000
10th Year
OUR GRADUATES EARN ON AVERAGE*
$57,000
1st Year
$84,000
5th Year
$105,000
10th Year
* Texas median earnings, according to SeekUT
Contact Department
Department Marketing
701 S. West Street, Room 234
Box 19469
Arlington, Texas 76019
Direct: 817-272-2876
Want More Information About Marketing?
Contact a College of Business recruiter to learn more.
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