Experiential Major Maps (Text-only)
College of Liberal Arts
Department of Communication
Bachelor of Arts in Communication (Advertising)
This is the text-only version of this Experiential Major Map (EMM). Please visit the EMM homepage for the full document.
MATH (1301 SUGGESTED)
MATH 1308 OR 1309
COMM 3315 (SATISFIES UNIV 1101)
DEPT UL ELECTIVE
TOTAL DEGREE HOURS 120
College of Liberal Arts 700 West Greek Row Drive 118 P: 817-272-2163 IP: 817-272-5760 I uta.edu
DESIGN YOUR JOURNEY
College of Liberal Arts - Department of Communication
Bachelor of Arts in Communication (Advertising)
Beginning the Journey
Be familiar with your degree plan.
Meet with a Department of Communication advisor.
Focus on core courses for your major: COMS 2305;
ECON 2305; MATH 1308; PREL 2338; ADVT 2337.
Enhance your UTA experience-take part in community outreach through volunteer programs with local city and business initiatives for community relations.
Consider a minor in an area that expands your career opportunities in your field of study, such as business, journalism, visual communication, or public relations; discuss these with your advisor.
Consider a double major in advertising and public relations.
Attend an AAF and PRSSA organization meeting, career orientations, and career fairs.
Develop a list of career goals; discuss with advisor to stay on track.
Practice interview skills with professors and Lockheed Martin Career Development Center staff.
Trailblazing the Path
Attend a Communication Department student
organization meeting: American Advertising Federation (MF), Public Relations Student Society of America (PRSSA), Society for Professional Journalists (SPJ), Broadcast Education Association (BEA), National Association of Hispanic Journalists (NAHJ).
Examine research opportunities in your career field.
Attend a Students for Global Change meeting; explore study abroad opportunities for your field of study.
Learn more about study abroad opportunities for advertising majors.
Amplify your skills in graphic design.
Take a leadership position with a Communication
Department student organization: AAF, PRSSA, SPJ,
Discuss career goals with your advisor.
Focus on your upper-level major courses: ADVT 3304;
3305; 3306; ECON 2305; COMM 3303; 3300; 3310; ADVT
Discuss required department electives with your advisor.
Explore the CoLA Spotlight research forum.
Gain leadership skills and practice them in an internship and student organizations.
Discover how the Communication Honor Society can further your career goals.
Engage with the Festival of Ideas.
Consult with the Lockheed Martin Career Development Center about on-campus jobs for advertising majors.
Any of our majors (ADVT, BCMN, COMM, COMS, CTEC, JOUR, PREL) can apply for:
-Donald & Dorothy Bunnell Endowed Scholarship,
-Phillip Lynn Hall Endowed Scholarship,
-Glenda Hobbs-Reynolds Endowed Scholarship
If you're an Advertising major, you can apply for:
-DFW Interactive Marketing Association Scholarship
-George W. & Lana B. Proctor Endowed Scholarship
Apply for the DFW Internet Marketing scholarship; apply for the George and Lana Proctor scholarship.
Be ambitious finding internship options in your career field to gain experience for your career.
Become a Communication Department ambassador.
Build networking opportunities
Attend an alumni event or the Fort Worth or Dallas AAF meetings and consider volunteering for organizational events
Discover how research opportunities in your department can lead to more knowledge for your career field
*You can ask your freshman advisor about what these requirements are
All majors job fair
Federal work study programs
The Lockheed Martin Career Development center
Global Mavericks Program
Language exchange program
Take leadership roles in student projects and a student organization in your career field
Grant proposal development seminar
Fraternity and sorority life
Alternative Break trips
Service learning with major classes
Involve professor and business leaders to conduct research in a needed area of your field
Find your career
What career options do I have with this major?
Government -Advertising and Communications
Nonprofit -Advertising and Communications
Communication: Develop and articulate ideas clearly and effectively across all mediums including but not limited to written, oral, and digital communication.
Creativity/Ingenuity: Synthesize existing ideas and concepts in innovative and creative ways to develop new ways of thinking or working, and engage in divergent thinking and risk taking.
Teamwork/Collaboration: Work within a team and foster collaborative relationships with peers and supervisors. Use interpersonal skills to demonstrate respect and dignity for others while working toward a common goal.
Ability to Make Crucial Observations and Decisions
Computer Programs Proficiency
Critical Thinking and Reasoning Skills
Explore workforce skill development through on-and off-campus activities
Engage with the UTA Lockheed Martin Career Development Center at uta.edu/careers
Meet with a career consultant
Network with employers
Discover internships and co-ops
Interpreting Research and Statistics Related to Consumer Behavior
Understanding of Diverse Viewpoints
Apply for on-campus employment
Join Handshake, our career services platform
Participate in career development programs
In addition, students are highly encouraged to create a Linkedln profile and be involved in a student organization to develop leadership skills
Visit uta.edu/student-success/major_maps for the latest version of this major map.