Department of Marketing

Overview


Marketing examines the conception, pricing, promotion, and distribution of ideas, goods and services. Programs in marketing and marketing research center primarily on the customer and processes aimed at creating, delivering, and communicating value.

As the cornerstone of commerce, the discipline of marketing provides students with outstanding career opportunities in:

  • Professional selling
  • Marketing research
  • Advertising
  • Purchasing
  • Distribution management
  • Product development
  • Wholesaling
  • Product management

The demand for marketing professionals continues to grow as today's organizations place greater emphasis on effective marketing as a means of achieving their goals.


Catalog Descriptions


Marketing - BBA

Marketing Research - MS

Marketing - PHD

Marketing - Undergraduate Sales Certificate Program


For more information contact UG Advising Center / Graduate Admissions Center

For undergraduate sales certificate program contact: Dr. Lawrence Chonko

Contact Department


Main Office Number:
817-272-2876
Dr. Elten Briggs, Department Chair
817-272-2880
ebriggs@uta.edu
Stella Hernandez, Administrative Assistant
817-272-2878
stella.hernandez@uta.edu
Melinda Canton, Support Specialist
817-272-1787
melinda.canton@uta.edu

Dr. Scott Hanson, MSMR Coordinator
817-272-2876
scott.hanson@uta.edu

Dr. Lawrence Chonko, Sales Certificate Program
817-272-0264
larry.chonko@uta.edu
Dr. Ritesh Saini, Marketing Ph.D Program Coordinator
817-272-0221
saini@uta.edu
Dr. Chien Le, Marketing Internship Coordinator
817-272-2876
chien.le@uta.edu

Contact Department

Marketing

Address:
COB Suite 234 ,
701 S. West Street,
UTA Box 19468,
Arlington,Texas 76019

Phone: 817-272-2876

Fax: 817-272-2854

M.S. MARKETING RESEARCH

The MSMR is a practical, hands-on program designed to prepare students for careers in marketing research

Want To Learn More About Marketing?

Contact your academic advisor to schedule an appointment.